Sound strategy is essential for every successful brand; That ability to constantly reappraise oneself and adapt to ever-changing circumstances and marketplaces. Our planning team has the experience to guide companies to a better understanding of exactly who they are and what they do; delivering fresh insights and perspectives that will inform campaigns and increase sales.

Customer Typologies

The customer is king. If you don’t know who you’re talking to, you’re wasting your time. That’s why we’re passionate about understanding who your customer is and what drives them to buy. Through painstaking analysis and careful observation, through focus groups and data audits, we develop typologies that not only segment your customers but give them a human face.

Building Brands

Brands don’t just happen. The most successful ones are the result of a single-minded vision, a clearly defined offering that resonates emotionally and rationally with the customer. At CreativeRace we work with many of the UK’s leading brands, helping them forge stronger connections with their core marketplace today, and creating inspiring visions for tomorrow

Customer Journey Planning

At CreativeRace we know just how the customer gets from A to B.

We scrutinise every step of the journey, whether it’s online, in-store, via eCRM or through an advertising campaign. Only then do we refine, adapt and improve that journey, making the interactions smoother, more compelling, more timely and leading ultimately to more sales.

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