ASDA

THE CHALLENGE

Get existing customers and potential customers to purchase more from ASDA’s range of fresh produce, whilst improving brand perception of the supermarket as a destination for quality.

THE INSIGHT

Asda’s fresh produce combined with their great value would entice shoppers in-store and get them into the ‘fresh’ aisle. In-store POS backed up by similar bold outdoor 48’ and 96’ posters near to the store would be a powerful combination.

THE IDEA

Bring to life the ‘Save money. Live better’ brand positioning by combining mouthwatering fresh produce shots, with witty headlines, and great value prices.

THE WIN

Not only was the campaign successful in driving customers in-store to the fresh aisle, it was just one example of the work we do for ASDA.
Every year – in a relationship now in its 35th year – we create and shoot over 5000 pieces of POS, 2800 press ads, and over 2,000 digital elements.