Evans Cycles

THE CHALLENGE
A need to kick-start the cycle sales season earlier in the year – in April.

 

THE INSIGHT
Shoppers only think of buying a new bike when the sun is out. But everyone has an old bike gathering dust in the shed or garage. Our strategy; use the ‘Trade In’ mechanic to change established seasonal behaviour.

 

THE IDEA
TRANSFORMATION: The Great Evans Cycles Trade In gave potential customers money off a shiny new bike when they brought their old one into store. The campaign ideas ran across press, in-store, outdoor and digital channels.

 

THE RESULTS
Trade In sales are up 53% year on year following the launch of our ‘Transformation’ campaign.