A need to kick-start the cycle sales season earlier in the year – in April.
Shoppers only think of buying a new bike when the sun is out. But everyone has an old bike gathering dust in the shed or garage. Our strategy; use the ‘Trade In’ mechanic to change established seasonal behaviour.
TRANSFORMATION: The Great Evans Cycles Trade In gave potential customers money off a shiny new bike when they brought their old one into store. The campaign ideas ran across press, in-store, outdoor and digital channels.
Trade In sales are up 53% year on year following the launch of our ‘Transformation’ campaign.
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