Greggs

THE CHALLENGE

Persuade light and lapsed customers to consider visiting Greggs more frequently making Greggs synonymous with good food on the go, not just baked products.

THE INSIGHT

Light & lapsed customers would give Greggs a try if we gave them ‘social permission’ to shop there.

THE IDEA

Our ‘GREAT DAYS’ campaign positioned Greggs as a ‘happy high point’ in busy people’s lives. It now runs across all channels, from out of home to in-store.

THE WIN

Total sales for the 19 weeks to 13 May grew by 7.5% and like-for-like sales rose by 3.6%. During our 10 years working relationship with Greggs, their business has seen a sustained period of growth & success.