Persuade light and lapsed customers to consider visiting Greggs more frequently making Greggs synonymous with good food on the go, not just baked products.
Light & lapsed customers would give Greggs a try if we gave them ‘social permission’ to shop there.
Our ‘GREAT DAYS’ campaign positioned Greggs as a ‘happy high point’ in busy people’s lives. It now runs across all channels, from out of home to in-store.
Total sales for the 19 weeks to 13 May grew by 7.5% and like-for-like sales rose by 3.6%. During our 10 years working relationship with Greggs, their business has seen a sustained period of growth & success.
LEEDS 26 Whitehall Rd, Leeds, West Yorkshire, LS12 1BE 0113 234 1630
LONDON 23 Charlotte Road, London, EC2A 3PB 020 70 600 400