Intercontinental Hotels Group

THE CHALLENGE
Competing with strong brands such as Hilton group, IHG Group needed to attract, keep and develop good employees, ensuring low turnover of talented staff – essential for top hotels across the globe.

 

THE INSIGHT
If IHG retain enthusiastic, effective staff, they can ensure a top-quality, consistent hotel experience for their guests in an increasingly competitive market.
Implement a brand new, all-encompassing global employee engagement survey, to show employees that the company was committed to their welfare and development.

 

THE IDEA
Our pencil concept, and the carefully crafted identity ran in 30 different languages, across 76 countries, bringing clarity to a complex yet vital internal process.

 

THE RESULTS
The campaign achieved a 97% employee participation rate, and 84% global engagement rate. This was 21% higher than expected and 11% higher than the global benchmark Aon expect from top global businesses.