The Brief

Who let the unicorns out?
When German chocolate maker Ritter Sport wanted to promote their limited edition pink unicorn bar in the UK, they turned to us to make their dreams come true.

The Solution

We launched a teaser campaign across social media with a chance to win one of the ultra-rare bars, plus a fun unicorn name generator. We then executed social influencer outreach, and consumer response became truly magical.

The Results

The campaign went viral. Not only was there coverage in 20 media outlets, including Cosmopolitan, and unprompted celebrity engagement, but the campaign achieved a reach of over 3.6 million with 3600 competition entries. Fantasy figures by anyone’s standards.