Sofa Workshop

THE CHALLENGE
Develop a defined personality to run across online channels.

 

THE INSIGHT
Consumers are seeking inspiration as part of their path to purchase journey.

 

THE IDEA
We positioned Sofa Workshop as thought leaders in interior design, re-vitalised their blog focusing on key design trends & brand USPs and then published the content across instagram & pinterest to drive brand engagement & web traffic.

 

THE RESULTS
Pinterest followers have doubled; engagement rate has increased from 1.5% to over 4% and Instagram followers have organically grown by 400% over a 6 month period.