Following the rebrand of the Co-op Pharmacy to well, the healthcare retailer asked us to help shape the future of their 780 pharmacies and re-design their in-store identity.
Pharmacy trips are triggered by a limited range of needs, the most common being prescriptions. Through an understanding of the pharmaceutical market, and by utilising audience measurement to track customer behaviour, we developed a new in-store proposition for well.
Our insight concluded that shoppers would welcome healthcare and wellbeing advice alongside the latest products, especially if it meant avoiding a trip to the doctor. The work inspired customer interaction and shifted percpetions away from well being simply somewhere to collect prescriptions. Thanks to a new suite of POS that reflects the insight gathered, we helped well achieve a 2.3% uplift in sales and an increased awareness of services.
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